About Orchard
Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.
Headquartered in New York City with an office in Austin and teammates across the US, Orchard has over 500 employees and growing. We have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, Airbnb, Shopify and Sweetgreen. We're proud to be recognized by Crain's, Inc. 5000, Glassdoor, Parity.org and Built In on their lists of best places to work.
About the Role
Orchard is looking for a Growth Marketing Manager to manage our paid social strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our social channels have been a critical component of our customer acquisition to date and we’re looking for a performance-driven candidate to drive increased growth and efficiency.
The right candidate is highly analytical with a bias for action. You will work day to day running campaigns in Facebook Ads Manager, digging into the data to understand the “why” behind performance, and launching ad and product tests to improve upon it. You’ll also get to flex your creative muscles by owning landing page testing and working closely with our internal creative team to design and test new ad formats. This role is a unique opportunity for an experienced digital marketer to scale their impact or for an agency manager to gain experience on the client side.
This is a full-time role that will report into the Growth Marketing Lead. Option to be remote in the following locations: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, NY, OR, SC, TN, TX, VA, WA, WI or based out of our NYC or Austin office.
What You’ll Do Here:
- Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across Facebook, Instagram, and new social channels
- Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
- Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
- Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
- Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
- Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads
We’d Love to Hear From You if You Have:
- 2+ years of experience driving growth within a B2C performance marketing function
- Background in digital marketing with emphasis on Facebook, other digital channels a plus
- Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
- Experience with high consideration/LTV products
- Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
- Amazing attention to detail
- Team player attitude and comfort working in a fast-paced environment
Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.
