Beauty Pie is disrupting the beauty industry. Our aim is simple: provide beauty and health lovers the highest quality health and beauty products, made by the world’s best laboratories. As the first luxury beauty and wellness buyers’ club, our products are sold directly to our members without the prohibitive industry mark-ups. Technology powers everything that we do, and contributes to making our business model unique!
As part of our team? You’ll learn a lot. (We’re all learning a lot.) You’ll be multi-tasking, you’ll make some great decisions and some bad ones. You’ll have highs and lows. It won’t be easy (because that would be boring). But you’ll be moving fast, identifying and solving problems, iterating and evolving, and you’ll bring your best to the game. In fact, it’s not very often you get an opportunity like this - to help grow a great brand, for a rocketship of a business that will scale in size and go global. One that thrills its customers. And delivers happiness. We'll be asking for your input, experience, teamwork, ideas, and camaraderie, while we navigate the unknown, the mysterious and the upside together!
We are open for this role to be based in either our London or New York offices
Description of the role
As part of our continued growth we are looking for a seasoned Director of Retention Marketing & CRM to join our marketing team in London to own member lifetime profit, drive engagement and loyalty strategies and develop our membership proposition further. More specifically, the role is responsible for:
- Driving global member revenue including product sales by member cohort, retention rates and ultimately lifetime profit.
- Owning global and local brand communications. Developing and building large scale CRM programs seeded in the customer/member lifecycle across a variety of organizational business strategies and goals. Advancing and owning a comprehensive, data-driven customer segmentation plan, designed to increase lifetime value amongst our key audience segments
- Working cross-functionally, partnering with Member Happiness, Creative, Marketing and Growth teams to develop thoughtful, innovative strategies that drive retention, long-term customer value and acquire new customers
- Define program KPIs, working with the team to manage performance and reporting, ultimately using the data and insights to refine plans
- Providing vision, leadership and direction to develop Beauty Pie’s membership proposition. Oversee the member benefits and perks across both the US and the UK. Leading the conception and execution of a holistic customer engagement and loyalty strategy, in partnership with various stakeholders in the business. Innovating on how we connect with our customers and delight them at every touchpoint with personalization and tailored flows, both on and off site.
- Rolling out a test-and-learn strategy to continuously improve results
- Identifying, assessing and managing innovative marketing automation technology partners to help us deliver against our goals; highlighting and prioritizing opportunities for automation and optimisation
- Managing, coaching, motivating and developing a high-performing lifecycle marketing team to execute the vision while supporting them to achieve their professional development goals
Requirements
We believe it's all about mindset, great skills and attitude and a fantastic work ethic being key. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway!*
- 10+ years of experience in managing loyalty, membership, or subscription programs
- Proactive, strategic and creative leader with experience running a membership driven business
- Ability to both think strategically and execute tactically, with excellent communication and leadership skills
- Proven track record in delivering long-term member engagement and lifetime profit growth
- Deep understanding of segmentation and customer lifecycle
- Experience in applying new and innovative martech tools and techniques, incl. deep working knowledge of marketing automation platforms (MAP) and customer data platforms (CDP)
- Strong data-driven mentality with the ability to interpret data and identify actionable insights to inform engagement strategies
- Hands-on leader with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment with a great attention to detail
- People management experience with the ability to hire, develop, and manage high-performing teams
- Exceptional verbal and written communication skills to clearly share plans and strategies to senior management, peers, and direct reports
- Entrepreneurial spirit and knowledge seeker - stays up to date on competition and trends, and brings new ideas to the table constantly
- Thrive in a fast-paced environment with strong bias for action.
*The stated experience and background is a guide and does not preclude applications from candidates with more or less experience, provided the requisite skills can be demonstrated.
Our Values
Our culture is our DNA. It defines who we are, how we operate and how we hire based on our values:
- Bring Your ‘A’ Game - take ownership & accountability, make shit happen, grow, support, evolve, invent, be open minded
- Be Intelligently Rebellious - challenge the status quo, push boundaries, embrace change and think big
- Be Customer Obsessed - listen & learn, take ownership, act fast, be humble & empathetic, build & keep trust, be grateful for feedback
- It’s All For One (& One For All) - take advantage of collective intelligence, act with integrity, support & challenge, embrace individuality, do right by our company, our members, our colleagues & our environment
Our Benefits
As always, there are a few perks
- Free Membership to Beauty Pie + 20% off our products💄
- A piece of Beauty Pie with Share options 🥧
- Private Medical Insurance ⛑
- Contributory Pension Scheme (UK) 401k Scheme (US) 💰
- Life Assurance at 4 x annual salary 🙏
- Regular social events 🎯
- An allowance to set up your home office 🖥
- 25 days holiday (UK) 22 days vacation (US) 🏝
- Your birthday off 🎂
- Flexible bank holidays (You choose them!) ⏰
- 60 days work from anywhere worldwide 🌍
- Access to mental health support through Spill 🧠
- £2,500 / $2,500 to spend on your fertility journey after 2 years service 👶
So, what are you waiting for? Apply now for a chance to be part of an inspirational, international and talented team.
Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.
Please let us know, if you require reasonable adjustments at any point during the application and/or recruitment process.
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