We are seeking a Digital Marketing Manager to own management and strategy for Paid Social, Paid Search, and SEO. This role will report to our Director of Growth and VP of Marketing. You will be responsible for customer acquisition via Pair Eyewear’s digital marketing channels, managing millions of dollars in budget. Your partners will be our Influencer & Affiliate, Lifecycle Marketing, and Creative teams. 

What You’ll Do: 

• Own end-to-end growth strategy for Paid Social, Search, and SEO 
• Manage day-to-day operations across marketing channels (Meta, TikTok, Google, YouTube, Bing, and more) with external agencies partners 
• Manage digital budgets, shifting spend between channels to optimize for Sales, CAC, ROAS, and various other KPIs 
• Partner with internal and external teams to amplify our creative pipeline and develop new creative concepts 
• Formulate comprehensive A/B testing strategies for creative, messaging, landing pages, and bidding techniques 
• Partner with design and digital product to develop landing pages for various customer segments with the goal of improving CVR and reducing CAC 
• Partner with agencies to report on performance across digital channels 

Who You Are: 

• You are a data-driven marketer who can analyze multiple streams of information and develop a cohesive strategy 
• You are able to communicate across various functions and support your peers to deliver on business priorities 
• You thrive in an ambiguous working environment, are flexible to changing priorities and can disagree without being abrasive or intimidating 
• You have scaled marketing spend in the tens of millions of dollars across digital channels 
• You are eager to learn and excited by a high-volume work environment 

Need to Have: 

• You have at least 3-5+ years of professional experience in growth marketing
• You have previously managed Paid Social and Paid Search at a high growth company
• You have a deep understanding of creative optimization for Meta, TikTok, Google, and YouTube amongst other channels 
• Proficiency Excel and Google Sheets including data manipulation/organization, as well as familiarity with business intelligence tools 
• You have experience managing budgets, and collaborating with the greater marketing team to create forecasts 

Nice to Have: 

• Have strong familiarity with various attribution methodologies, including but not limited to: MTA, Survey-based, and MMM 
• Experience with eCommerce Start-ups and D2C consumer companies in some of the following industries: fashion, healthcare, consumer, fintech 

Some Benefits and Perks of Working At Pair: 

• Health, vision and dental insurance 
• Generous vacation policies 
• Competitive salaries with equity opportunities 
• Retirement savings plan options 
• Free eyewear (plus discounts for family and friends) 
• NYC dog friendly office with flexible hybrid work options

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $105,000 - $130,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.